Dr. Chiao-I Tseng
Multimodal Communication.
Discourse. Society.
Integrative approach to mutlimodal narratives
My research triangulates multimodal semiotic analysis (substantially drawing on functional semiotic theories) and the findings from socio-cultural, aesthetic and empirical studies.
On the basis of the integrative approach, I have published papers on the following research themes (most papers in pdf are downloadable from my publication list):
Research topics
Analytical methods of multimodal narratives
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Cohesion
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Actions
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Narrative space and time
Combining social issues and empirical studies of media effects:
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Pro-social messages and persuasive functions
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Characters' actions, point-of-view and motivations as persuasive devices for social influences
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Pro-social and critical effects of blending fact and fiction in graphic, filmic and interactive narratives
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Narratives in science, risk/benefit communication
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Screen violence
Media and aesthetics
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Transmedia, cross-cultural adaptation
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E.g. cross-cultural adaptation of a Kurosawa's film High and Low and a detective novel
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E.g. comparisons between the meta-fiction City of Glass and its comic adaptation
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Character analysis and development
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Non-linear/puzzle films
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Embedding and blending of narrative space in complex films
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Film beginnings and Film endings in complex films
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Cohesive devices in scene transition in puzzle films such as Memento, 2046, The Fountain, etc.
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Genre comparison
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Comparisons of action patterns between War and Western films
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Silent thriller graphic novel and meta-fiction comics
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Authorship
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Cohesion and auteur features in Ingmar Bergman's films
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Multimedia frames and channels in film and graphic novels
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Narrative space in film as theatrical performing space
Multimodal literacy:
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Design of transmedia narratives for teaching and learning
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Children's comprehension of time in audiovisual narratives
Testing multimodal semiotic methods with empirical investigations:
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Narrative strategies and AI (automatic detection of narrative patterns in film and news videos)
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Cohesion devices and eye-tracking experiments
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Cohesion devices and neural functional analysis (fMRI)
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Temporal features in film and children's comprehension tests